![]() ![]() We’ve all heard the phrase “time is money,” right? Well, this goes hand in hand with similar references to saving/wasting/running out of time, and so it emphasizes that, within modern industrial culture, we often think of time as a commodity rather than an abstract concept. In this book, Lakoff and Johnson show that we don’t just talk, but also think in metaphors. 1983: Kaja Silverman, The Subject of SemioticsĢ003: George Lakoff and Mark Johnson, Metaphors We Live By.1916: Ferdinand De Saussure, Course in General Linguistics.1991: Charles Sanders Peirce, Peirce on Signs: Writings on Semiotic By Charles Sanders Peirce. ![]()
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